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Insight agencies strive to target opportunities for brands to achieve their goals. But has the sector struggled to focus on how they present and market themselves? The ever expanding complexities within the market have meant that research professionals must adapt quickly to this constantly changing environment to attract clients. Despite this fast-paced changing landscape, brands…

Research agencies are quick to proclaim what they can offer clients. But how often do they reflect and act on what clients really value and need from them? In this fast paced digital age the same essential truth remains constant. Information is only as incisive and effective as the questions being asked of it. Clients…

The business world is experiencing a seismic shift with some of the biggest brands struggling to keep up with the new consumer order. Established companies are being challenged and toppled by new businesses, who are adopting and embracing new technology and methodologies to fast track their brands to success. Research agencies have to acknowledge and…

Can qualitative research survive as insight generation grows faster and utilises new technologies to provide the key information to drive brands and products forward? Increasing numbers of clients want methods that immerse them in their consumers’ worlds and gain a greater insight into human behaviours. This will assist them in understanding the key connections between…

Customer Understanding has never been more important. But are market research agencies the right people for the job? We predict more agencies from different marketing sectors with much more aggressive marketing DNA join the battle to become the client’s partner, advising on strategic customer understanding. Research agencies have been slow to adapt to changing client…