MARKET RESEARCH 2017: 03 REASONS WHY MARKET RESEARCH CAREERS ARE SET TO FLY IN THE YEAR OF THE ROOSTER…

Chinese New Year starts on 28th January, so why will this be a year of career opportunity for market researchers? On the face of it, the same weekly calls come in from the same recruiters about the same jobs in the same agencies. It’s all rather uninspired isn’t it?

We have 03 pieces of advice to help you achieve your career goals and enjoy a successful and enjoyable year of the Rooster…

Firstly, the agency world is at a fork in the road, you’ll need to choose your next career path wisely.

The (currently) larger agencies are strategically automating their delivery. Steering towards digital, away from the individual. The last agencies standing on this path will be the globally scaled players ‘too big not to use’.

The (currently) smaller agencies are innovating and adding strategic value to their delivery. Steering towards more consultancy oriented ‘answers’ vs ‘options’. This path is leading to profitable and engaging client relationships at Brand, CMO and Board level.

Secondly, it’s useful to consider the implications for your career.

An automated model will promote on the ability to lead and manage a large team. Technical skills will become less relevant as careers become more senior. With pyramid shaped senior management, going forwards, there may become a lack of seats at the top of agencies running this model.

A consulting model encourages technical excellence at senior level, as well as leadership and management capability. There are parallels with an architects private practice, where the lead architect still remains hands on with the project. We predict more varied and diverse senior roles emerging as this model develops.

Thirdly, don’t be afraid to ask for help!

Market researchers are well serviced by good quality recruiters that are informed and well connected. Don’t be afraid to ask for help in career planning, relative to your own technical, cultural and logistical requirements. That conversation may help unlock opportunities that are the making of your career.

Get in touch anytime for help maximising your potential by making the right next career move; or for help identifying and recruiting the right talent to maximise your company’s success: hello@laslofox.com